Sink or Swim

containing case studies of companies that thrived in the UAE during the 2009 recession and previous downturns such as oil price crashes and regional conflict. Companies such as Better Homes, The Kanoo Group and HSBC are all discussed and analyzed in section one. The book also contains statistical research that has been based on a survey of over 100 UAE business leaders. Another highlight comes in the shape of hints and tips from individuals running real companies throughout the UAE, including Steve Williams, CEO of Dubai-based Gulf Finance. Steve is the contributing editor of Sink or Swim, and with more than two decades of leadership and hands-on experience in financing, advising and championing businesses, he is truly an expert in his field